Every single person sees reality in a different way. And when you understand how other people see reality, you can use that your advantage to get your customer's guard down and get your message across with no barriers, so that they accept everything you tell them.

Putting yourself in the shoes of your prospect can be an extremely challenging task. Luckily enough, we now can take advantage of ChatGPT to go through this process for us through a technique called “perspectiving”. In this module, you'll learn how to do exactly that.

We all know that writing good copy is about speaking to your customer's problem. The thing is, majority of the copywriters out there only ever touch on the 1st layer of problems. In total, there are 3 layers of problems you can touch and, the deeper you go, the more powerful your message is. In this module, Luis will show you how to use A.I. to uncover the 3 layers of problems of your prospect.

It's simple. The quality of copy you write is directly related to the quality of the research you put in before you ever start writing. Ever heard the saying that if you have 6 hours to chop down a tree you should spend 5 hours sharpening your axe? The research is “the axe” of writing copy and where you should spend majority of your time on, before you ever start writing. This module shows you how.

There's one big mistake that 99% of the copywriters out there make when writing copy, which simply destroys the chances of their copy performing well. In this module, Luis will reveal what that mistake is and how you can use ChatGPT to remove all this mistakes from your copy for you, automatically.

In this module, Luis will walk you through the process of prompt engineering. That is, how to structure prompts that will get ChatGPT to come with unlimited angles for you emails for you.

In this module, Luis will provide you with a list of tested and proven email angles. The reason they work so well is because they speak to the customer on an emotional level. They speak to the shame, fear, frustration they're feeling and when you can speak to someone on that level, they feel like you understand them. And when they feel understood, they can't help but feel like you have the solution to their problems. So they have no option but to read your stuff.

In this module, Luis has an important message for you, addressing a big problem that most novice copywriters face when they first start writing.

Good copywriters don't tell people what to do. They guide them in the right direction so that the customer takes the decision you want them to take, while thinking it was all their idea. In this module, you'll learn how to do that just that.

In this module you'll learn the overarching copywriting formula that underlies all powerful messages and communication- and how you can take advantage of it to communicate on an emotional level to create desire for the product you sell.

In this module, Luis will walk you through two other popular copywriting formulas: the PWAS and the Before & After Bridge. He'll then show you can feed those to ChatGPT to get all your copy written for you.

The money is not on writing- it's on editing. It's during the editing process that you turn mediocre copy into high-converting copy. In this module, Luis will give you the filters he runs his copy through in order to turn them from simple drafts into million-dollar pieces of copy.

In this module Luis will present you with a few other copywriting principles that are always important to keep in mind when writing.

In this module, I’m going to show you the hallmarks of creating what I call the relationship machine. This is the precursor to creating your email engine.

Once you’ve created your relationship machine, it’s time to turn it into a sales machine.

In this module, I’ll show the final step. I’ll show you how to set everything up in practice in ActiveCampaign so that you can start making money.

In this phase you will be able to understand the dynamics of youtube ads and to properly write killer ads in video formats, bumper ads, and non skippable ads. You'll uncover the secrets to engaging intros, gripping storytelling arcs, and unforgettable endings that leave viewers compelled to click that "Skip Ad" button no more.

Here we’re equipping you with the tools and techniques needed to wield the force of persuasion in your Facebook ads. Learn to craft compelling narratives that resonate with your target audience, harnessing the power of words to awaken their curiosity and drive them towards action.

I will teach you how to unlock the secrets to crafting landing page copies that drive action, capture leads, and boost your business's bottom line.

The fundamentals of long-form copy are slightly different from short-form. You have more words to use, which means you can hit more pain points. Here, I’m going to show you how to identify and utilize the Problem and Desire to write copy that simply converts better.

Here I will teach you the one element that can make or break your long-form copy. If you don’t hit the one belief that you need, your entire chain of arguments breaks down. The key is in identifying and then hitting that one belief and I’ll show you how to do both.

The Big Idea is the most important thing in your long-form copy. If you don’t nail this then your copy simply won’t convert. It could be the best copy every but it won’t convert. Here, I show you the big ideas that are proven to work and how to test if your big idea actually works.

In long-form copy, you need to be able to frame your offer in the right way. It sounds simple but there’s a lot of elements to it. In this module, I will walk you through all the components of a successful offer.

You know how prosecutors have to prove their case to the jury? Well, you need to do the exact same thing with your marketing argument. That’s why I’m going to show you how to do that in the simplest way possible. There’s no need to overcomplicate this like most others do.

The lead is crucial to your copy. It boils down to a few key components and one particular component that most forget. I’ll run you through it all in this module.

You could have the best sales video ever, but if nobody sees it then you won’t make any money. Here, I’m going to teach you how to optimize your VSL for views so that you can indirectly also optimize for sales. I’ll also teach you how to use the Youtube algorithm to your advantage.

Now that you’ve learned all the components of long-form copy it’s time to put everything into use. Here I break down one of my VSLs so that you can see everything put into practice.

For the final episode, I leave you with some closing remarks now that you’re halfway down the road of becoming an expert copywriter.

In this module we go into how your beliefs affect your actions and thus your results, and why in life you don't get what you deserve, but rather what you think you deserve. You'll also get to fill out the SBA worksheet, which is basically where you get to decide what you want your future to look like.

In this module you'll learn how to develop unwavering focus by going into "Monk Mode". I'll explain what Monk Mode is and how to build your own Monk Mode protocol. This is one of the students' favorite topic.

After spending $200k+ on self optimization, all kinds of biohacks, medical-grade equipament, health tracking devices, coaches, and more, I'm going to give you an ultimate summary of what works (and what doesn't) when it comes to optimising your health, sleep and nutrition in order for you to get the greatest output possible.

In this module we go into how to maintain a social life & build your social circle while running your agency. You'll learn how to structure the social aspect of your life in a way that don't get you sidetracked from your main goals, but at the same time still reaps the benefits of having a supportive and winning social circle. You'll also get to see how to properly deal with parents and get them to understand your vision when it comes to your professional life, college, & career.

In this module I'm going to show what your ideal day should look like as an agency owner so that you get as much productive focused work done. You'll get a real peek behind the curtain on my morning routine, team calls, sales calls, daily agency operations, as well as see me sending an invoice for a 4-figure client performance fee.

Just like you go to the gym 3-5x a week to train your body, you should also set apart a few minutes of your day to train your brain. In this module, Iman teaches you how to rewire the neural pathways in your brain through meditation, affirmations and visualization.

When it comes to pricing, there's no one-size-fits-all solution. There's no "correct answer". That's why in this module, you're going to learn foundations to come-up with your own pricing model - that is exclusive for your agency - when offering services for local businesses.

When it comes to pricing, there's no one-size-fits-all solution. There's no "correct answer". That's why in this module, you're going to learn foundations to come-up with your own pricing model - that is exclusive for your agency - when offering services for ecommerce or infoproduct clients.

In this module you're going to understand why free-trials don't work when it comes to getting clients, what you should offer instead. You'll also learn how to take advantage of paid-trials in order to reduce the friction from the sales process and when is the best time to use them.

In this module I'm going to show you how to attract dream clients to your agency. Making sure that you attract the right type of person is the key difference between having an agency where you wake up excited to do work and talk to your clients, and an agency that feels like a living nightmare. Remember: you'll be spending the majority of your time with your clients, so it's important that you enjoy it and get it right from the get go.

In this module I'm going to show you how to get yourself properly set up as a business or sole-trader in order to receive money. Then, I'll show you the best-practices when it comes to book-keeping, tax structures, and finances in general.

In this module I'm going to show you how to set up all the structure needed for you to receive client payments. I'll also tell you the reason why you should ALWAYS auto-bill clients (which most agency owners don't realize) and how it has a direct effect on client retention and churn. Then, you'll see how to automate the whole process of getting paid.

In this module I'm going to show you how to shift from reactive client communication to proactive client communication. This will allow you to communicate with clients in the most efficient way to keep them happy, engaged, reduce the churn to a minimum - all the while avoiding them from spamming you with messages, calls, and emails during your workday. This way you'll never get abruptly interrupted by non-scheduled calls and requests from clients, ever again.

In this video, we talk about why client onboarding is important for building solid client relationships, I will share the most effective way to onboard clients and even spill the beans on how to automate the whole process. Plus, hook you up with a ready-to-go template for creating a killer client onboarding funnel and show you how to make it your own for your agency.

In this module I'm going to show you how to craft an irresistible offer that simply obliterates any possible objection from your clients. This will allow you to close clients with more ease, while increase their trust in your ability to provide them with results. I'll then explain in detail the different between an offer and an angle - and how to combine both for maximum conversion rate.

It's plain and simple. In this module I'm going to show you how to get a f*ck ton of leads, for free. This works whether you work with local businesses, ecommerces, or infoproduct businesses. I'll show you can find & qualify them using tools like Google Maps, Groupon, Facebook groups and more. Then, I'll also show you how you can find the email address of owners and founders with a few simple tricks.

In this module I'm going to show you how to amplify your lead generation efforts through paid strategies. I'll show you exactly when it makes sense to start implementing paid strategies and how you can outsource this task to VAs.

In this module I'm going to show you how to take the leads that you found in the last 2 modules and store & organize them in a cohesive manner. I'll show you different CRM options (paid and free), such as Pipedrive and Trello, and how to properly use them to store your leads.

In this module I'm going to show you the high-level overview of the Profile Funnel and how to execute it. This strategy will allow you to get leads contacting you and asking to do business with you (instead of the other way around). It requires a more mid to long-term approach, since it takes a while to get momentum with it... But once you dial it in, this can be a gold mine for your agency.

In this module I'm going to show you how to use LinkedIn to generate leads for your agency. At the end of the day, LinkedIn is the largest social media platform tailored for business owners. That means, it is the perfect place to find your ideal prospects hanging out. And I'm going to show you how to take advantage of this environment in the most effective way.

In this module I'm going to show you some advanced LinkedIn tactics. We'll go into how to use the LinkedIn Sales Navigator for next-level prospecting on LinkedIn, as well as a couple other LinkedIn automations.

In this module I'm going to show you everything you need to set up in order to start with your cold email outreach efforts. I'll show you how to buy a domain, set up GSuite, warm up your email address to prevent your emails from landing on spam, and how to properly track your cold email campaigns.

In this module I'm going to show you how to set up your cold email workflow. You'll learn how to create your cold email script, how to sequence emails in order to create a more engaging experience, and how to use LemList to automate campaigns & personalise your emails in bulk, removing the need to manually customize every single email you send.

In this module I'm going to show you how to use UpWork in order to get leads for your agency. I'll show you how to set up your UpWork profile, how to find & respond to job posts, and how to move the conversation away from UpWork.

What you say is only 20-30% of the sales call. The non-verbal sub-communication plays a major role on the outcome of the call. This entails your tonality, your cadence, but also more detailed aspects such as your audio and video quality, how well put together you are, you video background, and more. So in this module I'm going to show you the sub-communication that you should carry into the call in order to create "assumed authority" when talking to clients.

In this module I'm going to explain the basic difference between a call and an offer and how that affects the 2 sales frameworks that we teach at Agency Navigator: the 1-call close and the 2-call close. You'll understand what is the use-case for each framework and which one you should pick for your agency sales process.

In the last module you learned the best use-cases for 1-call closes and 2-call closes. Now, in this module I'm going to show you all the details when it comes to actually executing the 1-call close. I'll walk you through the 5 phases of the 1CC and what to expect in each one of them.

In the last module you learned how to execute the 1-call close. Now, in this module is a continuation of it, where I'll show you exactly how to execute the 2-call close. I'll show you exactly what to say in each call and how structure each one of them for the best output. Make sure you watch the two modules in order, because they build on top of each other.

In this module I'm going to show you how to use paid trials to increase the conversion rate of your calls. This is not something that should always be used, so I'm going to show you exactly the use-cases of paid trials and when is best to take advantage of it.

In this module I'm going to show you how to properly handle objections when it comes to service-based sales. I'll explain in detail the difference between objections and logistics issues - which may sound really similar, but come from a total different emotional state from the client. Most people don't realize this key distinction, which leads them trying to handle the objection/logistic issue in the wrong way - and end up loosing a potential client as a result. I'll show you how to avoid committing this same mistake.

In this module I'm going to show you how to take the references experiences you have been collecting during your sales calls and use them so that each one builds on top of each other. This way, you can make sure that you get better and better at every sales call you attend.

In this sub-phase we'll take a deep dive in what I consider the best service to offer as an ROI Agency: Paid Advertising. Learn how to launch your first ad, how to target the right customer, principles of retargeting, lookalikes, budgeting, campaign structure, how to test and find winners, CBOs, and more.

In this module you'll learn how to service local businesses and lead generation clients. The best funnels for lead gen, content & creatives, how to automatically send the leads you generate to your clients, as well as specific examples for gyms and chiropractors.

In this module I'll take you from a beginner at service delivery and turn you into a master of your craft. You'll learn how Facebook works on the inside, how to set up rules and automations, naming conventions, scaling horizontally vs vertically, as well as how to run Google Ads & YouTube Ads.